It all started with two childhood best friends, a lockdown, a passion for fashion and the desire to support local Lebanese craftsmanship.
Soraya and Cindy both share a love for timeless pieces and their opposite styles were quite a match.
Soraya has a background in architecture, she believes there is a fine line between art, architecture and fashion. She is fascinated by design techniques and merging crafts into one another’s practices. A mystic at heart, she enjoys bold, structured, spirited pieces that carry out a narrative. She is always on the hunt for that special piece that will make one stand out.
Cindy on the other hand, has many experiences in the fashion industry from ready-to-wear, marketing, to haute-couture. With an attention to detail, she identifies more with feminine, minimalistic, refined cuts with an extra touch. She believes one can be sensual yet elegant, simple yet sophisticated. It is all about the right amount of contrast.
